Are you thinking of creating a Facebook group to promote your business? You are in the right place! Peruse on to discover how we perform it!
We decided to share a case study of how we grew our group and why you too!
Go along with us for 10 minutes, where we go through the mostly secret subtleties and difficulties to become our Facebook bunch.
After using the methods, our Facebook group membership increased by 400%, but more importantly, our engagement increased by 350%.
Yet, when it comes to community, it's not just about numbers. It's about people and emotions. Miracles happen when people of the same values come together and help each other. And when we are reminded of why we love our work and get the motivation we need.
Through our Facebook group, we wanted to get to know our customers better, provide them with special benefits and share good feelings. We also wanted to create a community where we could share our work and get feedback: talk about new releases, provide quick access to beta releases, offer special insider news and ideas for our designs.
We got more than that: we got an extraordinary local area that enlivened us in this lovely universe of plan and publicizing.
Why create Facebook groups for companies?
Before we show you how to grow your active Facebook group, let's see how a Facebook group can help your business and why you should.
In recent years, Facebook has made a shift toward meaningful communication and support for communities. Figures from 2018 show that more than 1 billion people are members of Facebook groups. 10 of them belong to a meaningful community, which is becoming the most important part of one's Facebook experience.
Since 2017, business pages can make Facebook gatherings, "fan clubs and gatherings zeroed in on their super fans."
There are other ways to use Facebook groups for business, so first you need to decide what you want to get out of it. It all depends on what kind of business you are in and how your community is involved. You can choose to use Facebook groups for marketing purposes, or you can go one step further and use it to improve customer service or your business in general.
Here at BannersNack, we provide an online tool that specializes in visual creation for marketing, advertising and social media.
For example, creating a cover for your Facebook group is much easier with our tools. Select only shapes, backgrounds and elements to use.
As of May 2018, the Facebook group's core size is 820 x 428 px. Here's a tip: Try to add your community to the Facebook group cover, this way members will be sure you care.
1. Use Facebook groups for marketing
Although it has been for a few years, Facebook is still the most popular and effective social media platform, with 79 % Americans using it.
In recent years, groups have been getting better engagement rates and more organic access, so it makes sense to think of them as a marketing tool.
Since the decline in organic access to Facebook pages, many marketers have turned their attention to Facebook groups. Here, engagement and reach is more than a Facebook page, so it makes sense to ask yourself if a group should be used for marketing purposes.
Users are notified whenever someone posts in a group, so if you have any important updates like events or new releases, you can post them with groups and you can be sure Your community receives them.
"But there's a problem. On the off chance that you just discussion about yourself, clients will get exhausted and leave the gathering."
Some alternative ways to use Facebook groups are to add value to both your business and your customers.
2. Use of Facebook groups for customer service
If you have a business that needs a customer service department and users are asking you for troubleshooting advice or asking how features work, the Facebook group is ideal for you. May be.
However, this is not intended to change your customer service department. In any case, there are times when the client can find solutions to inquiries from a gathering part. That way, over time, your Facebook group can simplify the work of your customer service department, as users begin to help each other, getting more relevant answers faster.
For example, the Facebook support community works on the same principle.
People can write their questions and get answers from other users who are facing the same problem.
3. Get feedback.
Sometimes you need feedback from your audience on your product or other aspects of your business. Groups are a great way to see the effects of certain features that you want to release or test on a small scale before launching.
By doing this, you can get an idea of how your audience will see the new product or feature and decide to launch it, but more importantly, what needs to be improved. ۔
4. Build a community of brand ambassadors.
With Facebook Groups, you have an incredible opportunity to build relationships with potential brand ambassadors. The more individuals think about your image, item or administration, the more they can suggest it.
You can likewise direct meetings, feature your items, or make client stories that truly identify with your local area.
5. Encourage your content strategy.
When you run out of ideas, you'll find that Facebook groups are the best place to get ideas for mindfulness and your content strategy.
Listening to free user discussions or analyzing your survey results will give you the new perspective you need to create useful content.
Facebook page vs. Facebook group
As Facebook clarifies, "Facebook pages permit well known people, organizations, associations and different elements to make a legitimate, public presence on Facebook."
Social events, then again, "award individuals to get together to share a conventional clarification, issue, or advancement, express objectives, talk about issues, post photographs, and offer gigantic substance."
Some of the differences between Facebook pages and Facebook groups are that you need to know before deciding to create a Facebook page, Facebook group or both.
If we look at the numbers and analyze them, Facebook groups are trailing Facebook pages by 60%.
Unlike a page, a Facebook group is not your traditional marketing channel where the brand says something and users listen. Facebook groups are all about communication and community empowerment. So if you have a good tool or product that you trust, encouraging consumers to write about it may be the easiest way to turn your customers into brand advocates. In any case, in the event that you don't, it could undoubtedly betray you. It's consistently a smart thought to investigate your business and evaluate every one of the dangers prior to choosing to make a Facebook bunch.
Once you've decided on the reason for creating a Facebook group, you can plan your strategy accordingly.
How to grow your active Facebook group
We don't have a sorcery formula for growing a Facebook bunch, yet we can share our experience. Creating a Facebook group can be easy if you just look at the numbers, but it's a little harder to get users to your Facebook group. So we decided to build our simple Facebook group in 7 easy steps.
1. Grow your Facebook group with intercom.
Subsequent to making our Facebook bunch, sending messages to our clients with Intercom was the initial move towards arriving at our objective. We wanted to create a special group for our customers and their needs.
We wanted to dedicate our group to people who could really benefit from it, so we sent messages to our premium users via the intercom in the app, asking them to join our group.
2. Send a newsletter.
We also target our customers through email marketing, sending our customers a newsletter inviting them to join our Facebook group.
As it turns out, email marketing is one of the best performing strategies, and even in 2018, email marketing continues to improve and grow. 51% of marketers consider email list distribution to be the most effective personalized strategy for effective email marketing.
3. Spread on Facebook Messenger.
We wanted to reach users who already wanted to chat with us, so we turned to Facebook Messaging, where we selected a few users who contacted us via Messenger. What
They were so excited to join us!
Then, we should discuss how to keep them occupied and dynamic.
4. Chat with users, tag them and stay in touch.
Subsequent to expanding the quantity of clients in our Facebook bunch, the following test was to keep them dynamic. This is probably the most straightforward comment. Since it's all about conversation, the key is that you shouldn't make it all about yourself.
Instead of always focusing on what you want to get out of the Facebook group, try changing the way you value your community. Pose inquiries, discover what they need, and attempt to be useful and supportive.
Also, try not to remove users always easy, step by step. It all depends on your location and the type of people you target, but some of them may be more introverted than others. With some target audiences, it may be more difficult to communicate with them and have meaningful conversations first, but trust me, you will succeed.
As soon as you think about it, your group can slowly become the # 1 place when they open their social media platforms.
5. Include educational materials.
If you pay attention and know how to listen, you can find the perfect answers and add value to your community. Educational content is always a great way to communicate with your users.
Recordings are a simple method to enhance your local area. Help them save time by explaining how to use specific features and tips.
Check out an example below of how we introduced a new time-saving feature for our users and shared the video with our group.
6. Encourage your peers to join.
If you are lucky enough to have a great team that is ready to help at any time (as we have) then why not use it to your advantage? We requested that our colleagues join the discussion and acquire their abilities, and it was an extraordinary encounter for us all.
Our customers now have a way to interact directly with the people who actually make the software, and our co-workers have the opportunity to find out who our customers are and what they're up to. Can improve .
7. Make them feel like a special community.
It's easier to add people to your group and stay active if you offer some benefits. And, over time, that adds value to your business. Make your group members feel special and give them a chance to help at the same time.
Consider sharing new features and exclusive insider news, testing beta features, and making them feel like their input is important and, most importantly, valuable to your business.
And, while we're here, we'll share some of the best ways for Facebook groups to run your group efficiently, while also incorporating human interaction.
- Don't make it your own
- Pose inquiries (and be ready to utilize the responses to work on your business)
- Try not to fear yourself (utilize your own Facebook account)
- Try not to set such a large number of rules (they ruin the good times)
- Don't overdo it, just let the conversation flow naturally.
- Be patient and smile
In short, Facebook groups are worth your time and effort, and with a little dedication, they can become a new way to improve your business.
Knowing what you want from your Facebook is the first step toward building a solid social media strategy with long-term results. Don't just look for numbers, target your customers so that their audience wants you, and then step by step make your group members brand ambassadors.
Consider new ideas, be inventive and inquisitive, and you'll figure out how to make your Facebook bunch a forerunner in your specialty.
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